9/20/2023 0 Comments Html5 video player youtube![]() ![]() You may have noticed that if you include a YouTube link in a personal Gmail message, it creates a playable pop-up shadow box within the application. If it’s not a video from your brand, create a clickable graphic or call-to-action that takes subscribers directly to the content on YouTube, or to a landing page where you’ve embedded the video. Embedding YouTube videos requires Javascript, which doesn’t work in email. *For the latest about client support for video in email, check out Can I Email. What email clients support embedded video? Client The Google initiative AMP for Email isn’t supporting video yet either.įor Gmail and many other email clients, you’ll need a fallback that displays in place of the video player. ![]() But the biggest drawback for most email teams is that embedded video is not supported in Gmail inboxes. There’s also limited support for video in some smaller clients such as Mozilla Thunderbird and Samsung Mail. But even then, you’re taking a bit of a risk. Embedded video may display and play in Apple Mail and some Outlook for Mac inboxes. It all depends on the email client (surprise, surprise).Īccording to the online tool,, support for embedding videos in email is inconsistent, to say the least. Do videos work in HTML emails?Īs with so many other things in email marketing, the answer to the question “Do videos work in emails?” isn’t exactly straightforward. But hope is not lost! There are ways to make the most of video while still ensuring your subscribers have an excellent experience. The truth is that videos usually don’t work in emails, and it can be confusing and time-consuming to figure out a good solution. So when you pair it with highly engaging videos, you have a powerful, effective marketing tool. Videos with team members’ faces that highlight the culture of a brand add a human touch.Įmail is one of the best ways to get content in front of people. Videos are often the easiest way to explain things, like accomplishing a task or assembling a product. They’re useful for explaining concepts.And 78% of marketers said that video has directly increased sales. In a Wyzowl survey, 84% of people said they’ve been convinced to buy a product or service by watching a video. Not only do videos grab people’s attention, but they also help them retain information. There are plenty of good reasons why you’d want to include videos in emails: For the last several years, InterDigital has been active in the development of MPEG DASH and MPEG Common Encryption.įor more information on InterDigital's role in adaptive streaming technology, visit the InterDigital Vault.Can you embed videos in an HTML email? The answer is a little more complicated than a simple “yes” or “no.” Giladi is involved in projects related to MPEG Systems in MPEG, DASH Industry Forum and SCTE. A right-click on a YouTube video and selection of "Statistics for Nerds" will reveal that the ABR technology that has been rolled out is MPEG DASH.Īlex Giladi, Senior Manager, Video Software Architect at InterDigital, states that this is a huge win for the standards-based approach to adaptive streaming, for W3C and for MPEG. Within MediaSource Extensions, the site highlighted Adaptive Bitrate (ABR) streaming as critical to provide a quality video experience for viewers. ![]() YouTube highlighted five key technologies that enabled the step forward: MediaSource Extensions, VP9 video codec, Encrypted Media Extensions, WebRTC and Fullscreen. Four years ago, the site announced a test version of an HTML5 video player, but held it back from becoming the preferred platform for video delivery due to limitations. On January 28, YouTube announced that the site now defaults to its HTML5 video player in Google's Chrome, Microsoft's IEII, Apple's Safari 8 and in beta versions of Mozilla's Firefox. ![]()
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